Privacy Policy

The protection of your personal data is important to us. In this privacy policy, we inform you about which personal data is processed when you visit our online shop and use our services, and for what purposes this is done.

1. General Information

Personal data is information that relates to an identified or identifiable natural person.

Unless otherwise stated in this privacy policy, the provision of personal data is neither legally nor contractually required. However, certain data may be necessary to conclude a contract, process an order, or handle an inquiry.

2. Responsible Body

You can find the contact details of the controller in our Contact section and in the Imprint.

3. Server Log Files

You can generally visit our website without actively providing us with personal data. However, when you access our website, technical access data may be processed, for example:

• pages visited,

• date and time of access,

• IP address,

• amount of data transferred,

• browser and provider used.

This processing primarily serves the technical provision, security, and stability of our online offering, as well as the improvement of our website.

4. Contacting Us

If you contact us via email or a contact form, we process the information you provide, in particular your name, email address, and the content of your message.

The processing is carried out to answer your inquiry and, if necessary, to carry out pre-contractual or contractual measures.

5. Customer Account and Orders

If you create a customer account, we process the data provided there for the administration of the customer account and to simplify future orders.

When placing an order, we process the data required for the conclusion and execution of the purchase contract. This may include, in particular, contact, billing, delivery, and order data.

To the extent necessary for processing, data may be passed on to shipping service providers, payment service providers, service providers for order processing, and technical service providers.

6. External Merchandise Management System

An external merchandise management system may be used for the organization and processing of orders. In the initial model provided to us, easybill GmbH, Düsselstr. 21, 41654 Kaarst is mentioned for this purpose. If this system is actually used for the shop, the data required for order processing may be processed and transmitted to the necessary extent.

7. Newsletter and Direct Marketing

If you have expressly consented, we may use your email address to send you information about our products, offers, and news.

A granted consent can be revoked at any time with effect for the future. You can also unsubscribe via a corresponding unsubscribe link in an email or by sending us a message.

To the extent permitted by law, we may, under certain conditions, send existing customers information about similar own products or services. You can object to this use at any time.

8. Payment Service Providers

External payment service providers may be used for payment processing.

PayPal

If you select PayPal or PayPal Express as the payment method, payment processing will be carried out via PayPal. The data required for this will be transmitted to PayPal to the necessary extent.

Klarna

If Klarna payment options are offered and selected, contact and order data may be transmitted to Klarna so that the desired payment method can be provided and processed.

The respective valid data protection information of the payment service providers can be found on their official pages.

9. Cookies

Our website may use cookies and similar technologies. Cookies help, among other things, to provide basic website functions, store settings, and technically enable the use of our services.

You can manage or delete cookies in your browser settings. Please note that individual functions of our website may be limited if cookies are completely deactivated.

10. Web Analysis and Marketing

Depending on the actual technical setup of our shop, analysis and marketing services may be used. The initial model provided to us particularly mentions the following services:

• Google Analytics,

• Hotjar,

• Meta/Facebook Pixel,

• Google Ads Conversion Tracking,

• Google Remarketing or similar audiences,

• Pinterest Tag.

These technologies can be used to analyze the use of our website, measure the performance of advertising campaigns, and display interest-based advertising.

If consent is required for the use of certain technologies, activation will only take place after the corresponding consent has been given via the integrated consent management.

11. Google Analytics

If Google Analytics is actively used in our shop, the service can be used to evaluate the use of our website. Technical usage information may be processed, such as information about visited pages, the device used, or the browser.

12. Hotjar

If Hotjar is activated, the service can be used for analysis and improvement of user-friendliness. For example, movements on the website, click behavior, scroll behavior, and dwell time can be evaluated within the technically and data protection-legally provided scope.

13. Meta/Facebook Pixel

If the Meta Pixel is used, it can be used to measure and optimize advertising campaigns and to target relevant audiences.

14. Google Ads and Remarketing

If Google Ads Conversion Tracking or remarketing technologies are used, these can serve to measure the success of advertisements and display relevant advertising to visitors based on their usage behavior.

15. Pinterest Tag

If the Pinterest Tag is active, it can be used to measure advertising campaigns, generate conversion statistics, and optimize our Pinterest advertising.

16. Live Chat

The initial model mentions the live chat system tawk.to. If this service is actually active in our shop, the information transmitted within a chat inquiry may be processed to enable communication with you.

17. Social Media Plug-ins

Our website may contain social network functions. The initial model specifically mentions Instagram. When using or activating corresponding functions, technical data may be transmitted to the respective provider.

18. Google reCAPTCHA

Google reCAPTCHA or Invisible reCAPTCHA may be used to prevent automated input, spam, and abuse. Technical data required to distinguish between human users and automated access may be processed.

19. Data Transfers to Third Countries

When using certain external service providers, personal data may be processed outside the European Union or the European Economic Area. Where necessary, appropriate safeguards for adequate data protection will be considered.

20. Storage Duration

We generally store personal data only for as long as is necessary for the respective purpose or if statutory retention periods exist.

After complete contract processing, data may initially be stored for the duration of statutory or contractual periods and then deleted, unless further permissible processing is required.

21. Your Rights

Provided the legal requirements are met, you have the right, in particular, to:

• receive information about your personal data,

• have incorrect data corrected,

• request the deletion of your data,

• restrict processing,

• request data portability,

• object to processing,

• revoke a given consent with effect for the future,

• lodge a complaint with a competent data protection supervisory authority.

For questions about data protection, you can contact us at support@activeelectric.net.